About TSV NOAD

TSV NOAD (Tilburgse Sportvereniging Nooit Ophouden Altijd Doorspelen) was a historic football club from Tilburg in the Netherlands, founded in 1910. The club’s name is commonly translated as “Never Give Up, Always Keep Playing,” reflecting its traditional fighting spirit and working-class roots. NOAD developed as a secular club in a region where many teams were originally connected to religious communities, and it quickly became one of the important football sides in Tilburg alongside rivals such as Willem II and LONGA.

In the early and mid-20th century, NOAD was a strong competitor in Dutch football. The club played at the highest national level from the 1910s through the 1950s and later became part of the early professional football system in the Netherlands. During the first years of the Eredivisie era, NOAD even competed at the top national level, facing major Dutch clubs such as PSV and Feyenoord. Over time, however, the club struggled to maintain stability in the increasingly professionalised structure of Dutch football.

In 2017, after many decades in lower divisions and amateur football, TSV NOAD merged with LONGA and RKTVV to form FC Tilburg. This merger marked the end of NOAD as an independent club. Despite this, it remains an important part of Tilburg football history, remembered for its long tradition, early top-level participation, and role in shaping football culture in the city.